As one of the few streaming platforms that has existed since before 2010, Spotify had a unique opportunity to be able to provide users with a review of their listening habits over the entire decade. Since 2019 was the end of the decade, we wanted to do something special for our users. It enables our users to see a detailed breakdown of their listening habits over the past year. The Spotify Wrapped Campaign is one of Spotify’s largest marketing and social campaigns of the year.
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